Why Every Local Business Owner Should Blog
Blogs communicate with your client…or potential client. They tell your future customer (who is looking for your service) that you are an expert. And they tell your future customer that you can solve their problems with that expertise. They also illustrate to that client or customer that you can be trusted and are reliable.
In short, blogging is an easy way for you to inform and educate your clients and customers about your business.
When integrated with your website, blogs can drastically improve your rankings on Google and other search engines. Industry jargon for this is “SEO”, or Search Engine Optimization. It’s a fancy phrase that takes essentially means the stuff that gets you found online.
The main thing you need to know is that blog posts is that they help make it easier for your future customer to find you on the internet.
Instead of coming up on page twelve of Google, you can come up on the first page. In fact, you might be able to come up on the first three listings depending on your business, competition, and your blog’s content.
You do not have to be an expert blogger or writer to write blog posts. Heck, you don’t even have to be good. Though being able to write with good grammar does help.
Did you notice my grammar mistake?
It should have said…”correct grammar”. Did it make a difference to you? Did you go running away?
You’re still reading aren’t you?
In fact, my poor grammar might just have made you like me more. You might feel more connected to me, knowing that I speak like a regular Joe, and not at all proper. So, don’t worry about how you say something. Just say it.
Ultimately blogging is a way for you to communicate with your customers. The best blog writers are the ones who connect with their audience. They write in a way that is approachable and easy to understand. Keep it simple and fun, and you will too.
Ron Usher is a coach, teacher and writer. He’s the author of several books on athletic skills for kids, and blogs about the topic at athleticskillsforkids.com.Written by Ron Usher
Tags: blog, Blogging, website