Featured Articles »

November 19, 2014 – 9:55 am | One Comment

Google Plus has become the newest leader for small business and social media marketing. The new social media platform offers advantages that Twitter and Facebook cannot, but how do you know what to do or …

Read the full story »
Finance & Legal

Raising capital, bookkeeping, angel investors, creating a corporation, and legal requirements are just a few of the many topics you’ll find here.

Operations

Streamline the day to day by creating systems that create consistent product and service offerings, as well as save you time and money.

Marketing

Traditional print advertising or online marketing? PR? Web and Social Media? Craft a marketing plan by using the right media to find your target customer.

Sales

Learn techniques and strategies that will help you win more business. Integrate your marketing plan with your sales plan. And more…

Real Business Owners

Real business owners share their experiences, insights, and the resources they found helpful when starting up their own businesses.

Home » SEO

Why Should I Blog?

Submitted by on July 22, 2011 – 1:11 am2 Comments

When working with a new client on their website, I invariably ask if they would like to include a blog as part of their site. Most would not.

“Why would I blog?” and “What would I write about?” are questions that often come up. Along with, “I don’t want to do that.”

But wait, let me tell you a little bit about why you might want to.

Most new clients are building a website for one reason only: to grow their business. They want new business, new customers.

For the small, local company, blogging is a great way to do just that. Why?

First, blogging on the topic of your business demonstrates that you are knowledgeable and have expertise in your chosen field. It builds trust with your audience. In fact, they more they read, the more that trust grows. And everyone prefers to do business with someone they trust.

Second, the more you blog, the more you improve your SEO. SEO stands for Search Engine Optimization and it’s the stuff that helps you get found on search engines like Google. That’s because search engines like fresh content, and a blog provides this.

Third, you can use your blog to provide important information to your customers, like how-to’s and reference materials.

Written by Melissa Shimmin
Melissa Shim­min is an award-winning designer who has been help­ing com­pa­nies both big and small cre­ate, evolve and strengthen their iden­ti­ties, brand­ing and mar­ket­ing col­lat­eral for more than 15 years. And yet, Melissa is more than just a designer: she takes a big pic­ture per­spec­tive, com­bin­ing marketing strat­egy and copy­writ­ing with design to cre­ate stronger, more impact­ful brand­ing and iden­tity for the com­pa­nies she part­ners with. Check out her work at Shimmin Design.

2 Comments »

Leave a comment!

Add your comment below, or trackback from your own site. You can also Comments Feed via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.

UA-36862816-1