3 Reasons Why Your Events Need Their Own Hashtag
Publicizing events can be a tough job, so why not enlist your event attendees to do it for you? Creating a custom hashtag for your event will generate buzz and encourage your followers to get involved. Here are three reasons you need a hashtag that will increase awareness and generate interest for your next event using social media.
- Increase Engagement:Practice excellent social media management by getting event attendees to use a custom hashtag during an event; you will encourage them to get involved while promoting interactive engagement. Consider setting up a board so that a live feed can be displayed to showcase attendees’ social media posts that contain your event’s custom hashtag.
- Hassle-Free Publicity:Capturing each moment of an event is nearly impossible, especially for large-scale functions. Providing your attendees with a hashtag will allow them to take photographs with their phones while at your event and share them with their own followers on social media. This will expand your event’s reach to numerous users on platforms such as Twitter, Instagram, Google+ and Facebook.
- Instant Feedback:Getting event attendees to respond to a post-event survey can be a daunting task, but a custom hashtag will allow you to stay on top of everything at an event as it happens via social media. As attendees post messages and photos from the event, you will also be able to engage with them long after the party is over. Consider following attendees who utilized social media as a way to be engaged while at your event to strengthen the relationship with your audience. The best social media practices are demonstrated as a two-way street!
Creating a custom hashtag for your next event is a simple and cost-effective social media management tactic to increase publicity and drive engagement before, during and after an event. Be sure to choose a unique and memorable hashtag to ensure that guests are able to easily participate and increase your reach while saving you time and money.
Written by Erika Taylor Montgomery