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Home » Marketing, PR, Uncategorized, WordPress, WordPress Tutorials

WordPress: Tips for the Business Blogger

Submitted by on August 14, 2013 – 10:30 amNo Comment

WordPress is becoming one of the largest content management systems for bloggers of all backgrounds. Whether it’s business or personal, this open source blogging tool offers a platform to promote, share and create content. Many business owners find WordPress essential in their blogging strategies because of the tool’s low cost –it’s free- and high marketing efficiency.  

Creating a WordPress site is fairly easy but can definitely be intimidating to first time users. Don’t be afraid to take the plunge! With the tips and tricks presented below, your business will be up and successfully blogging in no time.

WordPress is one of the greatest tools to incorporate into your marketing efforts

WordPress is one of the greatest tools to incorporate into your marketing efforts

Helpful WordPress Tips for Businesses

1). Market Research: Before creating your first blog, investigate what’s out there. WordPress is a great platform to create your business content, but without knowing what peaks your audience’s interest, you may not be able to use this tool to your full advantage.

2). Create a Strong Theme: Readers want something cohesive and dependable. By creating a strong theme for your WordPress blog, readers will know what to expect from your posts.

3).  Assemble Your WordPress Team: If at all possible, do not attempt to create your blog alone. You should always have a second set of eyes to help you catch simple content mistakes, write posts and to keep you focused on the objectives of having a blog in the first place.

4). Encourage Engagement: Blog readers want to give their opinions and ask questions. Answer your followers and inspire conversation with unique topics.

5). Keep Product Endorsements at a Minimum:  Spamming your readers with product or service advertisements will surely drive down your numbers. Add more to your blog content by adding industry related topics and exciting company news to keep your readers coming back for more.

6). Keep Going: Dedicated readers are depending on you to create fresh content regularly. Make your blog a priority and post at least once a week, the same day of the week and same time of day. In fact, WordPress allows you to schedule posts in advance, so it’s easy to keep your posts coming consistently. This will help keep your Search Engine Optimization (SEO) strong, too!

WordPress is one of the greatest online tools to help you promote your business. Have you tried incorporating this content system into your marketing strategies? Let us know below!

 

Photo Credit: HeisenBerg Media

Written by Erika Taylor Montgomery
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