Write Great Social Media Updates
Many businesses are using social media to connect with customers. Social media networks are all about communicating, sharing ideas and connecting. Connecting with people online can pull them into your business and products. Words can make or break interaction on social media sites. These three tips will help you write great social media updates that truly engage your audience.
Three Tips to a Great Social Media Post
1. Be Brief
Character length limits vary on every social media network. For example, Twitter allows 140 characters while Facebook allows for 5000. This is a huge range, but regardless of what platform you’re using, brevity works in your favor. While Facebook allows us the space for a 5000 character post, a study from Buddy Media shows posts with 80 characters or less get 27% more interaction. Business2Community blogger Sonja Jobson says, “Regardless of the amount you’re allowed to write, always share your message in the shortest, most effective length possible.” People are too busy to sit and read a novel when the same message could come from twenty words or less.
2. A Picture’s Worth 1000 Comments
Images promote likes, comments and shares. Studies show that posts with images get higher levels of interaction. Pinterest and Instagram are two prime examples of the power of pictures. Images are incredibly valuable to social media updates because they grab your attention. Jeff Bullas says, “It takes only a split second to look at an image, versus a few to read a summary or small paragraph…don’t make people think too long or hard at first. Get them in and then you can work on keeping them with content.”
3. Focus on Content
The most important part of any update on a social media site is the content. How are you interacting with your audience? Hubspot’s blog says, “Every update you publish should provide value to the audience you want to reach. Don’t waste you and your fans/followers’ time with useless information. Share information that informs, engages, interests and educates your target customer.” When your content is interesting and engaging, your followers will be more likely to visit your page again and share your updates.
With all of the different social media sites for businesses, it is important to stand out from the crowd. These tips will help your social media presence be more successful. Contact Three Girls today if managing your social media is too much to handle alone; we’re happy to help!
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business, content, Social Media