Writing Tips for Your Email Newsletter
An email newsletter is a great way to keep in touch with current, potential and former clients. What you include in your e-newsletter can vary from depending on the tone you want to convey. If you’re stuck on what to include, consider these 5 Writing tips.
5 Email Newsletter Writing Tips
Recycle your content! This is one of my top writing tips. There’s no need to rack your brain for an original idea over and over again. Use one of your recent blog posts, or an older one that’s still relevant, and add it to your newsletter. You can even copy/paste the beginning and then add a link that reads, “find out more on my blog.”
- Share what’s new. Is your company offering any new services? Did you just win an award? Share it in your newsletter! There’s nothing wrong with giving yourself a public pat on the back, as long as the article isn’t too long or the only content you include. Be brief while being proud.
- Relate to your surroundings. Is there something going on in the news that relates to your business, such as a popular topic? Weigh in with your opinion, and ask your readers to reply with their thoughts or questions. You may want to use some caution when giving your opinion on certain topics as to not alienate employees or clients.
- Make a recommendation. Suggesting a good book or movie or a business you enjoy working with is a great way to engage and interact with your subscribers.
- Get personal. Don’t be afraid to share some personal news – just don’t get too personal! Add a few fun recent highlights, like a fun celebration or outing. Remember to keep it brief and steer clear of sharing too much.
Are you finding success in coming up with new ideas for your newsletter on a regular basis? What other writing tips do you recommend other business owners try?
Image Credit: GDS InfographicsWritten by Erika Taylor Montgomery
content, email newsletter, writing tips