Writing Tips That Produce Sales – 5 Surefire Tips
Writing copy that compels your audience to make a purchase from your small business takes strategy and practice. Whether it’s email blasts, website content or your standard marketing copy, the words that you create to be read are what ultimately motivates your consumers.
Look at the past content that your small business has produced. Does it use the power of persuasion? Are you inspiring customers to learn more about the benefits of your business? If not, then it’s time to encourage your consumer base with these 5 great writing tips:
1. Write to Sell: Remember your primary goal is to sell your product or service. Don’t waste your time or space trying to sell potential clients on your small business. Instead, write about how your organization can help fulfill a need or solve a problem in your consumer’s life.
2. Engage Your Audience: From the headline of your pitch all the way down to your virtual shopping cart, write in a style that appeals to your consumers. Customers need to feel comfortable in their decisions. Be relatable and accommodating. If you can entertain them, even better.
3. Don’t Over Hype: When trying to entice your buyers, limit the amount of times you use words such as “amazing,” “fantastic,” or “one-of-a-kind.” The key is to write your marketing copy as if you have your buyer’s best interests at heart rather than your sales quotas. Also, nix the exclamation points!!!
4. Make Testimonials a Priority: When making a purchase, there is no better pitch than a testimonial from a previous buyer. Buyers want to see someone “just like me.” If you receive great reviews, display them prominently. If you have satisfied customers, don’t be afraid to ask them for a review, too.
5. Request Their Purchase: I know this seems a bit aggressive, but asking your buyers to order from your small business is a great way to spur a sale. Provide a brief, polite yet aggressive call-to-action within your content by asking them to buy and then follow with directions on how to do it.
Being persuasive in writing can be a challenge for any small business, yet it is absolutely essential for solid sales numbers. Whether it’s through your content or speaking ability, there is always a need to revise your strategy if sales are sluggish. Do you have any other writing tips that have helped you boost sales? If so, please comment below!
Photo Credit: Vidalia_11
Three Girls Media, Inc. is a public relations and social media management agency with teams in Silicon Valley and the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs. Contact us today to arrange yours!
Written by Erika Taylor Montgomery
Tags: sales, small business, writing