Why You Need to Care About Your Personal Brand
Just as a business’ brand is a representation of the company’s image as others see it, personal branding is the way others see you as a professional. It is what sets you apart from the world; what makes you uniquely you. Let’s take a moment and think about the people we work with. Can you name someone who gets stuff done, no matter what? How about a person who is always late to meetings? What are their names? It probably didn’t take you long to visualize who these individuals are in your life. As you can see, these traits are linked to their name, becoming part of how you value and perceive them. Plain and simple, your name is your personal brand.
Why Personal Branding is Important
Now that you understand what personal branding is, you may be wondering why this is important. The name we create for ourselves can have a large impact on how successful we are. As small business owners and entrepreneurs, your personal brand can be the strongest marketing tool in your pocket. It can get your foot in the door with potential clients and help you establish a reputable standing in your industry. HubSpot’s article, The Ultimate Guide to Personal Branding, explains why personal branding should not be ignored; here are three reasons.
- Your business is tied to your name.
When it comes to new businesses, especially as a sole proprietor, your name can be more valuable than the business itself. Think about it: who would you rather do business with – the company whose owner is constantly missing deadlines or the owner who goes above and beyond to deliver what is promised and then some? By having a strong, positive personal brand, you are setting your business up for success.
- Clients can visualize working with you.
Being transparent with your views and opinions helps potential clients easily decide if they can envision working with you. If clients can easily establish that their values are aligned with what your name represents, they will feel confident in their decision to work with your company. More than just your views and opinions, your brand is a way to show what you know. Making your brand stand out as knowledgeable will also increase a potential client’s confidence in your offerings.
- It sets you apart from competitors.
By taking the time to define your personal brand, you’ll stand out from competitors. Even if you offer similar products or services, through personal branding you can highlight what makes you different and better than anyone else. Ask yourself why you’re unique, and build on that with your brand.
Hopefully now you understand why your personal brand is such an important part of business success. Next week, look for my post on ways you can work on making your personal brand stand out from the competition!Written by Erika Taylor Montgomery
Tags: personal branding