Your Voice as your Corporate Identity
Your company’s ‘voice’ is an integral part of you company’s identity. Just as color or fonts give the viewer a feeling about who your company is, so does the writing of your copy.
If you’re a small company, particularly a sole proprietorship, you may be doing your own copy writing and your voice may well be your company’s voice.
On the other hand, if you’re a 50-year-old tax attorney launching a social networking site for tweens as a side business, you might not speak your target audience’s language. Hiring a professional copywriter is probably a good idea.
Whatever your business, your voice should align with your audience. A company with an older, more conservative target customer should ‘speak’ in proper English, triple checking grammar and punctuation.
A young, hip, urban company, on the other hand, might choose a casual, conversational tone peppered with current slang.
Design your voice, just as you design your imagery and align the two for a stronger, more memorable identity.Written by Melissa Shimmin
Melissa Shimmin is an award-winning designer who has been helping companies both big and small create, evolve and strengthen their identities, branding and marketing collateral for more than 15 years. And yet, Melissa is more than just a designer: she takes a big picture perspective, combining marketing strategy and copywriting with design to create stronger, more impactful branding and identity for the companies she partners with. Check out her work at Shimmin Design.