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Home » Branding, Corporate Identity, Marketing

Your Voice as your Corporate Identity

Submitted by on April 30, 2009 – 6:43 pmNo Comment

Your company’s ‘voice’ is an integral part of you company’s identity. Just as color or fonts give the viewer a feeling about who your company is, so does the writing of your copy.

If you’re a small company, particularly a sole proprietorship, you may be doing your own copy writing and your voice may well be your company’s voice.

On the other hand, if you’re a 50-year-old tax attorney launching a social networking site for tweens as a side business, you might not speak your target audience’s language. Hiring a professional copywriter is probably a good idea.

Whatever your business, your voice should align with your audience. A company with an older, more conservative target customer should ‘speak’ in proper English, triple checking grammar and punctuation.

A young, hip, urban company, on the other hand, might choose a casual, conversational tone peppered with current slang.

Design your voice, just as you design your imagery and align the two for a stronger, more memorable identity.

Written by Melissa Shimmin
Melissa Shim­min is an award-winning designer who has been help­ing com­pa­nies both big and small cre­ate, evolve and strengthen their iden­ti­ties, brand­ing and mar­ket­ing col­lat­eral for more than 15 years. And yet, Melissa is more than just a designer: she takes a big pic­ture per­spec­tive, com­bin­ing marketing strat­egy and copy­writ­ing with design to cre­ate stronger, more impact­ful brand­ing and iden­tity for the com­pa­nies she part­ners with. Check out her work at Shimmin Design.

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